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Plum 10% Niacinamide Brightening Face Serum With Rice Water | Daily Skincare Serum | Fades Blemishes & Dark Spots

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Product Highlights

  • Blemish Control: Plum packs this serum with 10% Niacinamide to fade dark spots, control excess oil, and strengthen your natural skin barrier.
  • Brightening Rice Water: The addition of amino-acid-rich Rice Ferment Filtrate helps clarify, firm, and naturally brighten dull skin for a healthy, glowing complexion.
  • Clean & Gentle Formula: This 100% vegan, fragrance-free blend features Squalane and Vitamin E. It is incredibly gentle and perfect for skincare beginners.

Get Clear, Glowing Skin with Plum Niacinamide Serum

Plum 10% Niacinamide Brightening Face Serum With Rice Water offers a gentle, daily way to target uneven skin tone, dark spots, and blemishes. This lightweight liquid sinks into your skin quickly. It never leaves a sticky or greasy residue behind.

Plum designed this formula for people who want a clear, balanced complexion. It supports your skin’s natural moisture barrier. This helps keep your face hydrated while keeping oily shine under control all day.

This beginner-friendly serum does not contain synthetic colors, artificial fragrances, or essential oils. It is safe and gentle on sensitive skin. If you want to fade post-acne marks or brighten up dull skin, this formula offers a simple path to a healthy glow.

Key Ingredients for Skin Health

Plum combines active ingredients with traditional botanicals to help improve your skin.

  • 10% Niacinamide (Vitamin B3): This active ingredient helps fade dark spots, minimizes the look of pores, and strengthens your skin barrier.
  • Rice Ferment Filtrate (Rice Water): Packed with amino acids, this traditional ingredient works to clarify, firm, and naturally brighten your skin.
  • Squalane: A plant-derived moisturizer that mimics your skin's natural oils to keep your face soft, plump, and deeply hydrated.
  • Natural Caffeine & Vitamin E: These antioxidants help soothe irritation, calm redness, and protect your skin from daily environmental stressors.

Targeting Daily Skincare Concerns

This face serum fits easily into any morning or night skincare routine. It is especially helpful for several common skin issues.

If you have hyperpigmentation or dark spots, applying this serum regularly helps fade stubborn marks left by breakouts or sun exposure.

For oily skin, Niacinamide helps balance sebum production. This reduces greasy shine, especially on your forehead and nose.

If you struggle with dullness, the combination of rice water and active antioxidants helps smooth out rough texture. It leaves your skin looking bright and refreshed. To use it, pat 2 to 3 drops onto clean skin before applying your moisturizer.

About Plum

Plum is a popular Indian beauty brand known for clean, 100% vegan, and cruelty-free products. The brand focuses on creating safe, effective, and toxin-free skincare that respects both your body and the environment.

Why Buy from TheDesiFood.com

Living abroad should not stop you from keeping up your favorite Indian beauty routine. At TheDesiFood.com, we make it simple to buy authentic Indian skincare from anywhere in the world.

We ship straight to over 100 countries, including the USA, UK, Canada, Australia, and the UAE. You can shop with ease thanks to our secure packaging, reliable shipping, and zero custom duty hassles.


Disclaimer: Content on this website is provided for informational purposes only and is not intended for self diagnosis, or to substitute for advice given by a dermatologist, physician, or other licensed healthcare professional. Actual product packaging and materials may contain more and/or different information than that shown on our website. We highly recommend that you always read labels, warnings, and directions before using a product from the manufacturer's website.

Frequently Asked Questions

Is Plum 10% Niacinamide Serum suitable for beginners?
Yes, this serum is formulated to be beginner-friendly. The 10% concentration of Niacinamide is combined with soothing ingredients like Squalane and Rice Water, making it gentle enough for those new to active skincare.
Can I use this Niacinamide serum daily?
Absolutely. You can apply 2-3 drops of this lightweight serum daily during both your morning and evening skincare routines after cleansing and before moisturizing.
Does this serum contain artificial fragrances?
No, this face serum is completely free from synthetic colors, artificial fragrances, and essential oils, making it an excellent choice for sensitive skin types.
How does Rice Water benefit the skin in this formula?
Rice Ferment Filtrate (Rice Water) is rich in amino acids that help clarify, firm, and brighten the skin, working alongside Niacinamide to improve overall skin texture.
Is this product vegan and cruelty-free?
Yes, Plum is a 100% vegan and cruelty-free brand. This serum contains no animal-derived ingredients and is paraben-free and phthalate-free.