BRU Instant Coffee | Classic Coffee-Chicory Blend | Authentic South Indian Taste
Delivery in 2 - 5 business days to USA
Product Highlights
- Authentic 70:30 Blend: BRU mixes seventy percent coffee with thirty percent chicory. This classic ratio gives you a strong, traditional South Indian filter-style taste.
- Select Plantation Beans: The brand combines Arabica and Robusta beans from South Indian hills. They roast them carefully to lock in a fresh, deep aroma.
- Versatile Preparation: The fine powder dissolves instantly in hot milk or water. It helps you prepare a classic hot cup or a refreshing iced drink quickly.
Enjoy True South Indian Coffee Wherever You Live
BRU Instant Coffee brings the comforting, familiar taste of traditional South Indian coffee straight to your cup. Launched in 1968, this iconic drink has been a favorite in Indian households for decades. It offers a rich sensory experience by combining roasted coffee beans with the earthy depth of chicory. This instant powder helps you recreate the classic taste of filter coffee in seconds. It works perfectly for busy mornings or relaxed evening breaks.
The secret behind its lasting popularity lies in how the brand selects the coffee beans. Handpicked from South Indian plantations, the beans undergo a controlled roasting process to preserve their natural oils and intense aroma. The addition of chicory enhances the color and thickness of the brew. It also adds a subtle sweetness that balances the natural bitterness of the coffee. This makes every cup smooth, strong, and deeply satisfying.
Simple and Pure Ingredients
This instant coffee premix is crafted using only two primary ingredients:
- Coffee (70%): A blend of Arabica and Robusta beans from South Indian plantations, roasted to capture their full flavor.
- Chicory (30%): High-quality chicory root extract that adds body, thickness, and a caramelized taste to your cup.
Delightful Ways to Serve Your Brew
This instant mix adapts beautifully to your cravings. To make a traditional hot cup, dissolve one teaspoon of the powder in hot milk or water. Add sugar to taste, then froth it by pouring it between two cups from a height. This action creates the signature frothy layer that defines South Indian coffee.
On warm afternoons, you can easily whip up a refreshing glass of cold coffee. Blend the instant powder with chilled milk, sugar, and a few ice cubes until frothy. Serve it alongside classic Indian snacks like crispy murukku, hot samosas, or biscuits to recreate the nostalgic feel of an evening tea-time gathering with loved ones.
About the BRU Brand
A trusted household name under Hindustan Unilever Limited, BRU has been India's pioneer in coffee-chicory blends since 1968. The brand is celebrated for its commitment to authenticity, sourcing high-quality beans to deliver a consistent and rich coffee experience. Over the decades, it has remained a symbol of warmth, connection, and family bonding across millions of homes.
Why Buy BRU Instant Coffee from TheDesiFood.com?
Living abroad should not mean missing out on your favorite daily rituals. At TheDesiFood.com, we make it easy for the global Indian diaspora to access authentic home tastes. We source directly from local vendors to ensure freshness. We deliver directly to your doorstep in over 100 countries, including the USA, UK, Canada, Australia, Germany, and the UAE. With our reliable shipping and hassle-free customs clearance, you can enjoy your favorite morning brew without any delivery worries.
Disclaimer: While we work to ensure that product information is correct, manufacturers may occasionally alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. We highly recommend that you always read labels, warnings, and directions before using or consuming a product.